So all of the Disney World map guides have been updated to say "Disney's Hollywood Studios. I just have to ask: What's in a name?
Some bloggers and Disney critics ask if the new name more than just a way to avoid issues related to the original partnership with MGM Studios.
To me, the old issues with MGM don't really matter. Even back in the 1980s when Disney-MGM Studios opened, Disney hardly needed to shore up its identity in the world of movies, television and music. Being able to use the MGM name and collection was just a nice bonus … a way to provide more variety and perhaps a classic angle that added depth to the theme park.
So here's what I care about … What does the new Hollywood name mean to guests like you? I see the possibilities from two different angles.
On one hand, the "Hollywood" name reminds those of us of a certain age … yes, you know who you are… of the Golden Age of Hollywood. We think of great American traditions. Film and television stars, classic movies and timeless music recall a world of dreams fulfilled. The new art-deco-style logo seems to be inspired by this golden age. So that gives me hope that the Disney folks understand the foundation of historic Hollywood and we'll see more attractions based on Walt's vision of quality entertainment.
On the other hand, the word "Hollywood" means something different to my teenage daughter. Pop music, blockbuster movies, television shows for every conceivable audience, even trendy fashions have become the new trademarks. Hollywood has become hot, cool, phat, with-it, or any slang you can think of… anything that means everyone wants a piece of it. Tagging the park Disney's Hollywood Studios makes me think that we'll continue to see changes, just as we see changes in the weekly television schedule or Top 40 Billboard chart.
Both of these angles are good. Traditional and innovative are not mutually exclusive terms. So far, we've seen the new parade and Playhouse Disney show. Exciting details are leaking out about Toy Story Mania, and this week we heard that American Idol is coming to the park. It looks to me that the name change is a sign that Walt would be very proud of Disney's Hollywood Studios… always changing to bring the latest and greatest entertainment to his guests.
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Copyright 2007-2010 Anne S. Easterling. All rights reserved. This blog is an independent publication and is not officially affiliated with Walt Disney World or The Disney Company. Visit Mouse Map: The Ultimate Disney World Map Guide for more help planning your Disney World vacation.
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